Terms & Conditions

 Welcome to the Dagny London website. The term 'Dagny London' or 'Dagny' or 'us' or 'we' refers to the owner of the website whose registered in England company registration number is 10667428. The term 'you' refers to the user or viewer of our website.  The use of this website is subject to the following terms of use.

By using this Site, whether as a registered user or a guest, you are agreeing to these Terms and Conditions.  Please read these Terms and Conditions carefully before you use this Site or buy anything through it. We reserve the right to change the Terms and Conditions at any time and will publish those changes on this site. It is your responsibility to check them each time you browse this website. This does not affect your statutory rights. If you disagree with any part of these Terms and Conditions, please do not use our website.

Privacy Policy

Dagny London respects the privacy rights of its online customers and subscribers and recognizes the importance of protecting the information collected about them. Our Privacy Policy states how we collect, store and use the information that you provide us with. We may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs.

Where Dagny London promotes special events, limited edition products or online competitions and email address data is collected, these will automatically be included in our regular newsletter subscription service. Subscribers may however unsubscribe at any time by using the unsubscribe link at the bottom of all email communication. 

This privacy statement may change and therefore you should review it regularly. We will of course notify you of any changes where we are required to do so.

How We Use Your Information

The information we request from you is used to help process your order and may be used for in-house profiling and marketing purposes. We require all information to be accurate and correct. Your billing information and address given must match that of where your card is registered to in order to settle your payment, any incorrect information given may delay the dispatch of your order.

As a Dagny London subscriber, we will send to you via email items we feel will be of interest to you such as newsletters, VIP events and marketing emails. We will not pass your information to any third parties outside of Dagny London Ltd, except where required to do so as a part of the sale, disposal or transfer of our business. It may be necessary to pass some of your information on to our third-party service providers such as our dispatch service and delivery companies.

We may from time to time ask you for feedback to help us improve our website and services to you. By visiting dagnylondon.com, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.


To use some of the services or features made available to you on this site you will need to register. When you register, you should provide information that is accurate, current and true. It is your responsibility to ensure that your login, password and all other details in relation to your account remain confidential at all times. The password you provide should be unique and kept secure. Should any of your information change please update your account or notify us at care@dagnylondon.com.

If you wish to shop with us we will ask for your billing information including name and telephone number, email address and delivery information.  We reserve the right to deliver only to your billing address on your first order.

If you are under 16, we require that you inform a parent or guardian about Dagny London's Privacy Policy and Terms and Conditions and seek their consent to these before registering with Dagny London or placing and order with our online store. 


A cookie is a piece of information that is stored on your computer's hard drive by your web browser, which tracks your movements within websites. Dagny London uses cookies to keep track of how often you visit our site, the contents of your shopping bag, previous purchases and to deliver content specific to your interests, cookies are predominantly used for marketing purposes. Cookies also help us to continually improve our website and services to you.

If you choose not to receive cookies, you may still utilize most of the sections on our website, including the ability to purchase items. Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to prevent automatic acceptance. For more information on cookies please visit www.aboutcookies.org

Website and Goods

Special care has been taken in assuring that the colour of all products on our website matches the real product colour as accurately as possible. As different computer resolutions may indicate slight variation in sharpness and clarity of the colours, we are unable to guarantee the exact product colour as seen on screen.

We strive to ensure that all information on dagnylondon.com is accurate and correct at all times and will try to resolve all information errors on the website as soon as reasonably possible. If you believe that such an error has affected your purchase, please contact us at care@dagnylondon.com. This does not admit liability on Dagny London’s part.

Be aware that:

1) Colours shown on our website will vary depending on a range of factors including your computer screen and display settings

2) Sizes and measurements are an approximate guide

3) All goods are subject to availability which means we may not be able to supply your order until we have checked our stocks

4) Delivery timings are estimates only and whilst we strive to get the item to you as soon as possible please allow the maximum time as set out in our delivery section

5) Goods and promotions which are offered on our website may not always be available and we will update these periodically 

We work hard to ensure the website is always up and available, but we can’t guarantee the website will not have downtime for any reason.  We reserve the right to close the website for short periods of time for general maintenance. We will not be liable if, for any reason, all or part of the website is unavailable at any time, for any length of time.

From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

Dagnylondon.com and its Terms and Conditions are governed by UK law and your agreement with them is an agreement by UK law.  

Offers, Discounts and Promotions    

We may from time to time offer exclusive discounts or offers to you. Our usual Terms and Conditions apply, in addition to specific Terms and Conditions relevant to each offer.

Notice, Disclaimers and Copyright

All visual content included on the website, such as rich media, text, graphics, logos, button icons, images, audio clips, videos, digital downloads, data compilations, and software, is the property of Dagny London Ltd., or its content suppliers and is protected by United Kingdom and international copyright, authors' rights and database right laws.

The compilation of all content on this website is the exclusive property of Dagny London and is protected by United Kingdom and international copyright and database right laws. Dagny London Ltd.'s trademarks and trade dress are not to be used in association with any product or service that is not by Dagny London Ltd, or in any manner that is likely to cause confusion among our customers, or in any manner disparaging or bringing Dagny London Ltd into disrepute. Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offense.